Bio: Shannon Smedstad currently serves as the Employment Brand Director at CEB, the leading member-based advisory company. She has a passion for all things employer branding and recruiting, and more than 15 years of recruitment industry experience. In 2013, she was named a Talent Warrior by Glassdoor for social recruiting leadership and innovation. Shannon graduated with a degree in Speech Communication from Shippensburg University and currently resides in Lehigh Valley, Pennsylvania. Connect on Twitter @shannonsmedstad.